Bumble grew on a simple idea: give women the first move and make conversations feel safer. As the app scaled, so did its footprint in the dating market.
But what if we want to “dissect” one of the most popular dating platforms? Its users, features, and the huge impact it left on the online dating scene. Stay tuned because I’ve compiled the most relevant, interesting Bumble data…
Who Uses Bumble in Terms of Age, Gender, and Identity
Bumble’s gender balance is healthier than most big dating apps, compared with Tinder’s ~75:25 split and close to Hinge’s ~64:36.
- About 60% of users are men, and
- 40% are women.
The audience skews young:
- 72% are under 35
- The average age is 26,
- 38% are 25–34, and
- 5% are 55+.
The user base is highly educated: 91% of members over 22 report a bachelor’s degree or higher. In terms of identity, 81% identify as straight and 19% as LGBTQ+.
In the United States, a nationally representative survey shows 28% of online daters have used Bumble, placing it firmly among the top three apps by adoption.
Roughly 82–85% say they want a serious relationship, while about 4% are there for casual hookups. Features like First Moves, Prompts, and Extend help make faster, more natural openings and keep good matches from expiring.
How People Use Bumble: Activity, Swipes, and Matches
Daily use is steady, and sessions are long.
- Monthly active users: 50–60 million
- Daily active users: 12–13 million
- Daily engagement: about 49% of users log in each day
- Average time spent: about 62 minutes per day
Bumble sees 80+ million swipes per day and has passed 2 billion total matches since launch. Behavior remains asymmetric, which is common on dating apps.
♂️Men swipe right on roughly 33% of profiles;
♀️Women swipe right on about 6%.
That shows up in outcomes: men average about 1 match per 40 likes, while women see about 1 match for every 2 likes.
How Successful Is Bumble
Once a match happens, about half turn into a conversation, helped by the women-first mechanic and gentle nudges that keep the thread alive.
Bumble’s serious-dating tilt shows up in real life. About 1 in 4 users report going on a first date through the app, and Bumble has helped spark 5,000+ engagements and weddings worldwide.
On safety, Bumble invests heavily in verification and moderation. Reports of abusive behavior are rare, around 0.008% of users, which is among the lowest rates across major apps.
For many women, that combination of control and safety tools is why Bumble feels more comfortable than its rivals.
Bumble’s Growth, Geography, and Revenue
Bumble is available in 190+ countries and 20+ languages, and it has crossed 100 million downloads since launch.
Usage concentrates in large urban and college markets, with strong traction in North America, Europe, and India.
- India: ~15.7% share, ~4.1M monthly users
- United States: ~12.2%, ~3.2M monthly users
- Germany: ~10.9%, ~2.9M monthly users
- United Kingdom: ~5.8%, ~1.5M monthly users
- Canada: ~5.5%, ~1.4M monthly users
Revenue and subscriptions:
Bumble Inc. reported $1.071B in 2024 revenue (up ~2% year over year), with the Bumble app contributing $866.3M.
Paying users are a meaningful minority: about 4.2 million users (roughly 8%) pay for premium features, while ~92% use the free tier.
ARPPU (average revenue per paying user) was about $21 for 2024 and hovered near $20 into early 2025. Revenue remains concentrated in the Americas (about half), with Europe as the next-largest region.
User growth has been strong, ~16–20% annually, and Bumble reached #1 most-downloaded dating app in the U.S. in June 2024.
Bumble vs. Tinder vs. Hinge
Tinder still leads on raw scale, Bumble is second, and Hinge rounds out the top three, each serving a different intent band.
Users and popularity:
- Tinder: ~60M MAU, global reach
- Bumble: 50–60M MAU, with notable strength in the U.S. and India
- Hinge: ~30M MAU, concentrated in the U.S. and U.K.
Gender balance and intent:
- Tinder: ~75:25 male:female; more casual energy
- Bumble: ~60:40; relationship-forward with women starting chats
- Hinge: ~64:36; also relationship-leaning with heavier prompts
Money and engagement:
- 2024 revenue: Tinder ~$1.94B; Bumble $1.07B; Hinge ~$0.55B
- Avg. time spent/day: Bumble ~62 minutes vs Tinder ~35 minutes
- Upgrade rate: Bumble users are about twice as likely to pay as Tinder users, roughly ~8–10% vs ~5%
One practical way to choose: try Tinder for maximum top-of-funnel discovery, Bumble for a safer, more balanced conversation dynamic that favors intent, and Hinge if you want deep prompts and profile storytelling.
Should You Try Bumble?
If your goal is a real connection and you like a calmer inbox, yes. Bumble’s environment is built for intent and comfort, which helps good profiles stand out.
A few quick tips:
- Lead with one sharp, recent photo, then add variety and context.
- Use Prompts to show how you live, not only what you like.
- Make first moves easy. If you match heterosexually, women start the chat. Give them a clear hook in your bio.
- Don’t let good matches expire. Use Extend when you need time.
- Be specific, in photos and text. Specifics create replies.
Beyond dating, Bumble For Friends (BFF) helps users find platonic connections, and Bizz offers professional networking.
Bumble won’t fit everyone. Twenty-four-hour match windows can feel strict, and some don’t prefer the women-first rule. But if you value safety, balance, and relationship-minded dating, this is the app for you.
Sources:
- Bumble Inc. Investor Relations
- Bumble Press Releases & Newsroom
- Bumble SEC Filings
- Statista
- Pew Research Center
- Backlinko
- Business of Apps
- World Population Review
- Forbes
- Business Insider
- The Economist
- Mashable
- TechCrunch
- Reuters
- Reddit (r/dating, r/bumble)
- YouGov Surveys & College Polls
- Helplama
- DemandSage
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