We all know and love Bumble—I’m assuming—and for different reasons!
This dating platform has made a name for itself because of the unique matching system that encourages women to make the first move.
Today we’ll be talking more in-depth about the dating app Bumble; the statistics, facts, and more!
Into the sweet world of Bumble dating: how does Bumble work?
Launched in 2014, Bumble became one of the most popular (and successful) dating apps in the market, alongside Tinder.
Research by Bussiness of Apps shows that Bumble shares 26.04% of the dating app market (Tinder came first with 29.17%, Hinge third with 18.75%, and others).
People were intrigued by the platform’s uniqueness—if two people swiped right, it was considered a match, and the woman had 24 hours to make the first move.
This only applies to heterosexual matches, though; as for same-sex ones, either one of the two people may talk first.
As we all know, women are prone to be overwhelmed by matches in the online dating world, and don’t even get me started on the danger factor.
So, yes! Bumble aims to offer a friendly environment for all female users, which is nice for a change.
What is the total number of Bumble users? How many of them are active?
Bumble’s number of users has greatly increased since its introduction in late 2014.
Recent data from Business of Apps shows us that there are around 58 million Bumble users, 2.4 million of whom pay for a subscription.
According to Bumble themselves, there are around 13.2 million monthly users—not too shabby!
In 2022, 50 million people were using Bumble (in 2021, the number was around 45 million), so we can definitely see steady growth.
Bumble male-to-female ratio: who’s using the app more?
Even though Bumble’s goal is to encourage women to take the first step, the app’s population is made up of mainly men.
A 2020 survey by Statista showed that 10% of the Bumble “population” was created by men…only 6% of the respondents were women.
Another 2021 compilation of data by Statista narrows down the actual percentage of the gender ratio on Bumble.
According to analytics by App Ape, 67.4% of the users in Bumble are male and only 32.6% are female.
These gender-specific numbers depend on factors such as age and country, however, men are more likely than women to admit having tried online dating (34% vs. 27%) as found by PewResearchCenter.
In India, for example, men are three times more likely to be using dating apps than women (there are 3 men for every 1 woman in dating apps, to be exact).
A look into the Bumble users’ demographics—what age groups use Bumble the most?
Bumble welcomes all users, regardless of their age! However, this doesn’t mean that everybody uses it at the same frequency.
A Statista survey in 2020 shows that the age group that uses Bumble the most is 18-29 (13%)!
After that come the age groups 30-44 (10%), 45-54 (4%), and 55-64 (4%).
Forbes reveals that about 72% of Bumble users are under the age of 35; 91% of users over the age of 22 have a Bachelor’s Degree (or further education).
Which countries are swiping the most on Bumble?
We already know that Bumble is a much-appreciated platform—it’s the second most popular dating app in the U.S. and U.K. (the first one is Tinder, according to estimates by AppTweak).
SimilarWeb has scrunched up the numbers of where Bumble’s traffic mostly comes from, and these are the results:
- 23.63% of Bumble’s traffic comes from the U.S.;
- 9.29% comes from Germany;
- 5.28% comes from Mexico;
- 4.93% comes from the U.K.;
- 4.82% comes from India;
- And 52.05% come from other countries.
How many swipes do you get on Bumble?
Bumble actually limits just how many likes we can send per day, and don’t hate me for saying this, but I kind of support this system!
Bumble claims they’re trying to put an end to people’s habits of thoughtlessly swiping right in the hopes of getting matched with literally anybody.
The number of free swipes you get per day on Bumble is 25 (likes reset after 24 hours)—such a low number makes us want to save them for people we’re *actually* interested in.
This system creates more quality, less time-wasting matches; when you think about it, it’s nearly impossible to be interested in more than 20 people in a day.
But if you still insist on having the freedom to swipe without a limit, you may choose to pay for a subscription—a Bumble Premium Subscription costs $39.99 and lets you swipe to your heart’s content.
Bumble stats for men and women—who has the best like-to-match ratio?
If you’re a man reading this, then I’m sure you’ve already experienced the drought of likes and matches on dating sites.
Not that it’s necessarily your fault, that’s just how it’s always been; women’s like-to-match ratio is statistically better than that of men.
Women get 1 match for every 2 likes, which makes for a 45% like-to-match success ratio—on average, women like 1 out of 16 profiles.
Men get 1 match out of 40 likes…they like 1 out of every 3 profiles—this means that their like-to-match ratio is 3%.
This means that women have better luck in finding matches on Bumble, which I believe has something to do with the fact that men occupy most of Bumble’s user base!
What is the success rate of Bumble, though?
Pretty high! Online dating is one of the most successful and effective ways to meet people, and Bumble is no oddity.
25% of Bumble users met up with someone they met on the platform, Bumble themselves found.
And, as stated by Forbes, Bumble is responsible for over 700 million matches and 5,000 marriages & engagements.
A survey by Shane Co reveals that Tinder has the highest success rate (29.6% of participants reported getting married or engaged to someone they met on the site).
Bumble comes second with a still pretty impressive success rate, which is 12.9%; Hinge placed third at 5%.
These numbers are further supported by findings over at Currys which state that Tinder’s success rate is 16.51%, placing the platform at the top!
However this time, Bumble placed third (after POF, which was a close second with an 11.18% success rate) with a 5.75% success rate.
What are people looking for on Bumble? Is it long-term relationships?
The Bumble platform has found out that 85% (or more) of users are looking for a partner—either a relationship or marriage.
And, shockingly, only 1% to 4% are looking for something casual, like a hook-up.
And before thinking that 85% is way too much, keep in mind that Bumble is one of the more serious dating platforms.
Statista’s survey tackling the question of people’s motives for using dating apps (which demonstrates that 54% of people are looking for an exclusive partner and only 26% for casual sex), solidifies this point!
Bumble’s revenue statistics are looking pretty good!
In 2022, the Bumble app revenue grew by about 31.4% in comparison to 2021, taking it to $694.3 million (it was $528.6 million in 2021).
As of 2023, the revenue spiked up to 22-25%!
As of November of 2023, Bumble has a market cap of $2.72 billion, according to data from Companies Market Cap.
The average revenue earned per user in Bumble is around $27.79.
Bumble is a fan favorite, and it’s no surprise why.
It’s unique and very safety-forward, two things essential for all dating apps.
It has something for everyone! Aside from Bumble Date, you can use Bumble BFF to form meaningful friendships and Bumble Bizz for business networking.
The statistics are in Bumble’s favor, but, at the end of the day, it depends on people’s preferences and intentions.
References:
- https://www.statista.com/statistics/1114021/share-of-us-internet-users-who-use-bumble-by-gender/
- https://www.statista.com/statistics/975984/us-bumble-user-ratio-gender/
- https://www.forbes.com/sites/katiesola/2017/02/13/8-things-you-need-to-know-about-the-dating-app-bumble/?sh=1dc033c45e99
- https://bumble.com/en/the-buzz/survey-results-show-users-are-over-hookups
- https://www.currys.co.uk/techtalk/mobile/modernlove2023.html
- https://www.businessofapps.com/data/bumble-statistics/
- https://www.similarweb.com/website/bumble.com/#traffic
- https://www.statista.com/statistics/976189/reasons-why-adults-use-dating-websites-apps-usa/#:~:text=U.S.%20online%20dating%20website%20and%20app%20usage%20motivations%202021&text=Users%20reporting%20they%20joined%20to,what%20the%20app%20was%20like
- https://www.pewresearch.org/short-reads/2023/02/02/key-findings-about-online-dating-in-the-u-s/
- https://qz.com/india/1484691/woo-tinder-trulymadly-have-a-massive-gender-problem-in-india
- https://www.similarweb.com/website/bumble.com/#traffic
- https://www.apptweak.com/en/mobile-app-news/check-out-the-most-popular-dating-apps-by-country
- https://www.shaneco.com/theloupe/articles-and-news/how-many-swipes-does-it-take/#:~:text=Tinder%20is%20also%20the%20most,partner%20through%20a%20dating%20app.
- https://www.statista.com/statistics/1114026/share-of-us-internet-users-who-use-bumble-by-age/
- https://companiesmarketcap.com/bumble/marketcap/
- https://ir.bumble.com/news/news-details/2023/Bumble-Inc.-Announces-Fourth-Quarter-and-Full-Year-2022-Results/default.aspx
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