Tinder is one of the most popular dating apps in the world. And just what exactly makes us say that? In how many countries is it used? How many people are using it?
Well, the mind-blowing statistics will answer these and more questions.
Let’s check them out, shall we?
- A Little Bit About Tinder
- Fun/Interesting Facts About Tinder
- Tinder Usage Statistics
- Tinder App Statistics
- Tinder Financial Statistics
- International Tinder Statistics
- Tinder Success Rate
A Little Bit About Tinder
Tinder release date: September 12th, 2012
Tinder creators: Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe
Tinder owner: Match Group
Tinder’s headquarters: West Hollywood, Los Angeles, California, United States
Tinder’s competitors: Bumble, OkCupid, Zoosk, Match.com, Hinge, etc…
The required age for using Tinder: 18 Years Old
Fun/Interesting Facts About Tinder
- Tinder has 75 million users, of which 78,1% are men, and 21,9% are women. 30% of its users are married.
- Tinder registered over 60 billion matches. Over 1.6 billion left and right swipes are registered on Tinder every day, and more than 30 million matches are made each day on the app.
- Tinder has over 6.03 million paid subscribers and it made $1.2 billion in 2020. They donated $100,000 for a dream wedding of an LGBTQ couple.
- Besides the fact that Tinder is available in 190 countries, it is also available in 40+ different languages. It is the most popular dating app in the USA.
- 95% of Tinder users meet their matches within a week.
- Mondays, 6-9 pm is the time you can get most matches on Tinder.
- 85% of couples that met through Tinder say “I love you” within the first year of dating.
- The highest number of swipes – 3 billion – to be recorded on Tinder was on March 28th, 2020, and over 20% of Tinder users swipe right on brands.
- In 2019 Cheddar estimated Tinder to be worth $10 billion.
- Tinder has 37 options for gender identification and 9 options for sexual orientation.
Did you know?
- A green dot on Tinder matches has been appearing recently, it indicates that the person has been recently active.
- If you break certain rules and not get banned, chances are Tinder shadowbanned you and you don’t know it.
- In 2020 Tinder released a new premium feature called Tinder Platinum.
- There are ways you can unban yourself on Tinder.
- Tinder has eliminated its rating system which used to be called ELO score.
- You can still search profiles on Tinder.
Tinder Usage Statistics
We know quite a lot of things about Tinder already, but what about the ones who use it? What could be the number of people that use the app?
Let’s get to know more about the Tinder users, about their gender, the time they spend on the app, their marital status (of which you’ll be surprised), and whatnot!
Let’s, shall we?!
1. Tinder has 75 million users
Tinder confirmed tens of millions of users, however, there are no official statistics about this part yet.
Back in early 2021 Tinder had registered 66 million active users, only for that number to rise to 75 million in 2022.
Though, before, the number of users has been estimated to be 50 million, according to an article published in Feb 2018 by BBC, this number is estimated to be 57 million.
The pandemic has affected this number, considering the situation we were and are in.
If we consider the fact that this estimation was made back in 2018 (3 years ago), the pandemic effect was very noticeable in a lot of areas (including social media). Tinder reported a lot of changes in the user statistics since the pandemic.
In an article published by Reuters on Match Group (Feb 2021) results beating the estimates for its dating apps, it was mentioned that Tinder has 66 million active users (monthly).
Of which 78,1% are men, and 21,9% are women.
2. Tinder men to women ratio – Gender Statistics
78,1% of users are men, and 21,9% of users are women
These stats were published on Statista in 2019.
There are currently no other ‘fresher’ data that tells us what’s the current gender percentage on Tinder.
3. 90 minutes a day is the average time that users spend on Tinder
Based on buildfire.com, Tinder users log in on the app an average of 11 times a day.
Men spend 7.2 minutes each time, while women spend 8.5 minutes each time. Making an average of 90 minutes spent daily on the app.
4. Tinder has around 6.6 million subscribers
Number of paid subscribers registered to Tinder from 1st quarter 2015 to 1st quarter 2020 (in 1000s)
According to Statista, in the first quarter of 2020 Tinder has registered 6.03 million worldwide paid subscribers.
However, Tinder Press reports:
”Tinder has 6.6 million subscribers and is the highest-grossing non-gaming app globally.”
5. Tinder Users’ Age Statistics
Tinder Newsroom reports:
“50%+ of members are ages 18-25 (Gen Z)”
According to this demographic by GlobalWebIndex made in 2015, the percentage of Tinder users stand like this:
Note: this demographic is from the year 2015 back when the minimum age allowed on Tinder used to be 14. Now the required age to use Tinder is 18.
|Age||Percentage of Tinder Users|
6. Tinder Users’ Marital Status
|In a Relationship||12%|
42% of Tinder users interviewed in this study were either married or in a relationship. Meanwhile, 3% of them were divorced. With the majority of them being single, making 54% of the whole number of Tinder users interviewed.
This is research made in 2015 by GlobalWebIndex.
There is no other ‘fresher’ nor official information for this part yet.
7. 46% of the time men swipe right, meanwhile women swipe right 14% of the time
This explains a lot the fact that men are less ‘successful’ on Tinder when compared to women.
According to New York Times, 46% of the time men swipe right, meanwhile, women swipe right 14% of the time.
Women tend to be more selective, hence getting more matches and eventually dates because of Tinder.
8. Why do people use Tinder for?
We are relying on LendEDU for this information. Particularly, on a study they made back in 2017:
This is the result of “Why do you use Tinder?” being asked to 9,761 millennials (72% of which were using Tinder).
“22.22 percent of Tinder users surveyed answered that they are “looking for a hookup,” 4.16 percent said they are “looking for a relationship,” 44.44 percent said they use it for “confidence-boosting procrastination,” and 29.16 percent answered that they use the app for other reasons.”
Note: Some people with mostly mal intentions, tend to make fake profiles on Tinder. Be aware!
9. Most common interests of Tinder users are Music, Work, Travel, Dog, Adventure, Movies, Food, Outdoors…
This stands based on an analysis of 10,000 US Tinder Profiles by katiehempenius.com.
“This analysis was generated using data from the profiles of 10,000 Tinder users across 22 US cities and towns. The median age of male users was 26, the median age of female users was 23.”
The most common interests are thought to be:
A lot of us like music, work, travel, movies, food, adventure, outdoors, ‘dog’, and ‘laugh’. Yes, how creative, right?
10. 12% of men and 0.01% of women Tinder users identify as homosexual or bisexual
There are more than 8 sexual orientation options you can choose on Tinder.
However, a study made by Queen Mary/Sapienza/Royal Ottawa Health Care showed that 12% of men, and 0.01% of women on Tinder, identify as homosexual or bisexual.
Because there are already enough dating apps for the LGBTQ community, these numbers can’t quite be considered low.
11. People that have a bio, have higher chances of getting a match
In an article named Can Data Science Craft the Perfect Tinder Bio? by displayr.com, it is said:
“But don't forget the earlier stat – people with text in their bios had four times the number of matches. You want to be saying something!”
Also, according to a survey made by Simpletexting about dating apps in general, having a description about yourself, or at least having the ‘about me’ part of the profile filled, has an indication of how successful you are on that app.
Tinder App Statistics
How many times has Tinder been downloaded? How many dates per week are made because of Tinder?
We like swiping, but how many swipes do we make every day on Tinder?
The answers to these, and more, you will soon find out…
1. Tinder has been downloaded over 430 million times
Tinder Pressroom said that Tinder has been downloaded over 430 million times, which made it possible for 60+ billion matches to be reached on this app.
If you’ve still wondered why Tinder is considered to be one of the most popular dating apps, then this answers your question quite well.
2. Tinder is most used in the USA
From all the other countries, Tinder is most used in the USA. In September 2019, Tinder reported that 7.86 million Tinder users were from the US.
This means 12% of Tinder users are from the USA.
3. Tinder is available in 190 countries all over the world
This is one of the many advantages Tinder has over a lot of apps.
Since not many other dating apps are not available in this many countries, this makes Tinder stand out a bit more.
4. Over 1.6 billion left and right swipes are made on Tinder, each day
In 2014 Tinder was registering 1 billion swipes per day. However, as the app has been continuously growing, the number of daily swipes on Tinder has risen too.
Tinder reported that up to 1.6 billion swipes are registered daily on Tinder.
This then leads to a certain number of matches (which you’ll find in the article), which again then leads to a certain number of dates per week.
Tinder’s NewsRoom shows that in 2020 the number of swipes grew % by 11, and so did the number of matches with 42% more throughout the year.
5. Tinder has 2 billion views per day
Based on Tinder press data, every day its users check out Tinder 2 billion times.
To check messages, to swipe, the reasons vary. But, the point is that Tinder registers 2 billion views each day.
6. In 2019 10.3% of the Tinder users were subscribed to Tinder’s Premium Features
According to the Match Group report from 2019, 10.3% of Tinder users (which back then was lower) pay for the premium features on Tinder. This represented an increase of 35% more than the previous year.
Considering the temptation to check out the profiles who already liked you, or the fact that you can change the location, this number is surprisingly not that bad.
7. The highest passport usage
Passport is one of Tinder’s premium features which allows you to change your location wherever you wish in the world.
Hence, your profile will be shown to the people of that area, and vice versa.
According to Tinder, the highest passport usage was recorded in:
|Cities with the highest passport usage|
|1.||New York, U.S|
|6.||Los Angeles, California|
|7.||São Paulo, Brazil|
|10.||Mexico City, Mexico|
8. 4.2 million GIFs are used per week on Tinder
According to the Tinder Newsroom, 4.2 million GIFs are used every week on Tinder.
It’s a good sign, we’re getting creative folks!!
Tinder Web Statistics
The source of the data shown below is SimilarWeb. They cover February-May 2021 web data on tinder.com.
1. Tinder.com registered 113.6M monthly visits during Feb-Apr, 2021
|Feb-Apr, 2021||Numbers Recorded|
|Monthly Unique Visitors||10.96M|
It registered 113.6M monthly visits, 10.96M monthly unique visitors, and the average visit duration seems to be recorded to be 10 minutes.
2. Tinder recorded 340.8M visits on web (Feb-May, 2021)
Of the 340.8M visits recorded on their web during Feb-May, 2021, 56.17% are registered on mobile web, and 43.83% are registered on desktop.
Making it rank globally #279, and in category (romance & relationships) rank #2.
3. Average time duration of using Tinder.com on desktop during Feb-May, 2021 is around 11 minutes
Based on this data, the average time duration of Tinder web visitors on the desktop by organic traffic is 00:11:24, and by paid traffic is 00:08:32.
4. Tinder web visits over time comparing to its competitors (Feb-Apr, 2021)
According to this data, tinder.com is quite more successful when compared to its competitors. Starting from the total number of visits between February and April (2021):
|Dating Site||Total Visits (Feb-Apr, 2021)|
To the visits over time within those three months of 2021. Tinder.com leads the graph to be followed by badoo.com, the third being match.com, followed by okcupid.com in fourth place, and lastly bumble.com.
Tinder success rate
Tinder as a dating app has been growing a lot, especially during the pandemic. Dating on Tinder during a pandemic has been the way to go these days.
As the number of users is rising, so is the number of daily swipes registered, number of matches, and course, number of dates.
Here are some statistics you most probably didn’t know of:
1. 30 million matches are registered everyday on Tinder
1.6 billion swipes are registered every day on Tinder. This led to a relatively high daily number of matches: 30 million.
At the Web Summit conference in Dublin, Sean Rad (the CEO of Tinder) said that Tinder creates 30 million matches a day.
2. 60+ billion matches have been registered on Tinder
Tinder’s press confirmed that 60+ billion matches have been registered on Tinder, which makes us comprehend the conclusion that over 1.6 billion swipes are made each day on Tinder.
Also, leading to more than 1.5 million dates in a week because of Tinder.
3. The average match rate on Tinder is 1.63%
As stated on Wikipedia, considering the number of swipes registered daily (approx. 1.6B), it leads to 26 million matches on a day; Which makes the match rate around 1.63%.
4. Over 1 million dates per week are made because of Tinder
Still, wondering why Tinder is one of the most popular dating apps?
1 million dates, means 2 million people going out for a date, every week. The number keeps rising. Thank you, Tinder.
5. 95% of Tinder matches meet within 2 to 7 days of matching
A study by moderndatingmyths.com shows that 95% of Tinder matches meet within a week after matching.
A not-so-expected find was also that 85% of couples that met through Tinder say “I love you” within the first year of dating.
6. Time it takes for Tinder users to message after match
A First Look at User Activity on Tinder shows us that:
63% of men on Tinder message within 5min
18% of women on Tinder message within 5 min
This isn’t as surprising if we consider the ‘standards’: women usually wait for the men to text first, so this explains why after a match the number of women that text within 5 min is lower when compared to the number of men.
International Tinder Statistics
Indeed, Tinder is used globally. Here are some statistics worth mentioning about a few countries:
Tinder Statistics in U.S
1. Average age percentage of Tinder users in the U.S
There are over 7.86 million Tinder users from the U.S only.
Let’s start from back in 2018 from a survey made by Cast From Clay, which was made with 2,007 U.S adult respondents:
According to those results:
|Age||Percentage of Tinder Users|
|18-24 Years Old||35%|
|25-34 Years Old||25%|
|35-44 Years Old||20%|
|45-54 Years Old||8%|
|55-64 Years Old||4%|
|65-75 Years Old||2%|
|75+ Years Old||4%|
So, this survey tells us that back in 2018 most of the Tinder users in the U.S were 18-24 years old. Meanwhile, the least percentage of users was recorded with 65-75 years old users (2%).
Percentage of adults in the United States who use Tinder as of April 2020, by age group
According to Statista’s survey data (April 2020):
|Age||Percentage of users (in the US)|
As shown above, in 2020, 19% of the users included in the survey are aged 30-44, followed by 15% of users who are ages 18-29. The last recorded age according to the survey is 55-64 with only 6% of users.
However, Civic Science published other data of US citizens to have admitted to using, or plan to use Tinder. Below is a table, which includes other dating apps besides Tinder:
A survey made by simpletexting on 1,000 Americans about dating apps showed that Tinder is the most popular dating app for millennials:
Millennials, Gen Z, and Gen X. You can see from the chart that Tinder is far ahead of Bumble, OkCupid, Hinge, and Coffee Meets Bagel.
2. Men to women ratio on Tinder – U.S
Statista came up with new statistics for the U.S in January 27th, 2021:
The U.S has 7.86 million users, 72% of which are men, and 28% of the rest are women.
Civic Science published an article titled State of the Date: Tinder and Bumble Get All the Attention, in which, published results of men to women ratio comparing this ratio of Tinder, with other dating apps such as Bumble, Match.com, and eHarmony.
This is a table that shows the percentage of adult men and women living in the US that have admitted to using, or plan to use Tinder and other mentioned dating apps.
The same survey made by simpletexting on 1,000 Americans about dating apps also showed that Tinder is the most popular dating app for men and women:
Once again, Tinder is very ahead of Bumble, OkCupid, Hinge, and Coffee Meets Bagel.
3. Morning Consult shows information on Tinder users (in the US): Gender, Age, Ethnicity, Education, Income, and more
A poll conducted by Morning Consult (April 2020) shows data on the gender of Tinder users as shown below:
|Gender||Yes (using)||I used to||No (never used)||In numbers|
|Age||Yes (using)||I used to||No (never used)||In numbers|
|Gen||Yes (using)||I used to||No (never used)||In numbers|
|Gen Z (18-24)||16%||66%||19%||103|
|Gen X (40-55)||13%||24%||64%||146|
|Education||Yes (using)||I used to||No (never used)||In numbers|
|Ideology||Yes (using)||I used to||No (never used)||In numbers|
|Income||Yes (using)||I used to||No (never used)||In numbers|
|Ethnicity||Yes (using)||I used to||No (never used)||In numbers|
|Religion||Yes (using)||I used to||No (never used)||In numbers|
|Military HH:||Yes (using)||I used to||No (never used)||In numbers|
|Community||Yes (using)||I used to||No (never used)||In numbers|
|#1 Issue||Yes (using)||I used to||No (never used)||In numbers|
|Employ||Yes (using)||I used to||No (never used)||In numbers|
4. Statista shows the information on Tinder users in the US 2021 – User and Gender Statistics
According to Statista, the percentage of daily active users (DAU) of Tinder in the US is 34.5%. On the other hand, the percentage of monthly active users (MAU) of Tinder in the US is 68.9%.
Out of the monthly active users (MAU) of Tinder in the US, 75.8% are male users, and only 24.2% are female users. (source: statista)
5. Tinder user ratio in the U.S. 2020, by frequency
These stats were published by Statista on Jan 27, 2021.
|The activity of Users in the U.S||Expressed in percentage|
So, it turns out there are more inactive and light users when compared to middle and heavy users. The former made 59.1%, and the latter mentioned making 40.7%.
6. Sexual Identity and Tinder in the US
The results of a study made by Civic Science showed that out of 2,239 responses when US adults have been asked whether they use, plan to use Tinder, or not. 16% of the heterosexual, and 26% of homosexual users answered they do use/plan to use Tinder:
|Sexual Identity||Use/Plan to Use Tinder|
7. The Most Tinder Active Cities in the US
According to Insider, this is the list of most Tinder active Us cities:
|List of the most Tinder active US cities|
|2.||New York, New York|
|4.||San Francisco/Bay Area, California|
|7.||San Diego, California|
The list goes on, however, the top 10 of the list are the ones mentioned above.
8. A relationship thanks to Tinder in the US
When Civic Science asked US citizens whether they’re currently in a relationship because of Tinder, i.e did they find their partner on Tinder or not, it turns out 41% of the answers were yes, and 16% of them were no/not in a relationship at the moment.
The answers have been compared to Match.com, apparently, in this particular area, Match.com is more successful.
|Did you find your partner on Tinder/Match.com?||Tinder||Match.com|
|No/Not in a relationship||16%||13%|
Based on the study Civic Science made, 41% of the interviewed people said they found their partner on Tinder, and 61% on Match.com.
Tinder Statistics in U.K
1. Average age percentage of Tinder users in U.K
According to a, We Are Flint study (published in castfromclay.co.uk) made in 2018:
|18-24 Years Old||27%|
|25-34 Years Old||28%|
|35-44 Years Old||15%|
|45-54 Years Old||4%|
|55-64 Years Old||2%|
|75+ Years Old||0%|
As for now, there is no recent data that tells us whether this percentage has changed or not. Which most certainly did, since the recent events like the pandemic.
2. U.K Tinder users – men to women ratio
The same study by We Are Flint, also showed that out of 2,008 surveyed people:
|Gender||Percentage of Tinder users|
An article published based on ogury proclaimed that in the U.K, on Tinder there is one female user for every nine male users (2019).
Tinder statistics in India
1. Tinder usage in India
7.5 million daily swipes in India were reported by Tinder in 2016.
Read further about this on WSJ.
2. Most active Indian cities on Tinder
Tinder reported data on the most active cities of India on Tinder. Presented in this order from the most active:
Tinder reported data on the most active cities of India on Tinder. Presented in this order from the most active:
|Most Active Cities of India on Tinder|
Tinder Financial Statistics
There are things we know about Tinder, and things we don’t. Things we wonder about, and things we don’t wonder about.
One of the things we wonder about could be: How much does Tinder earn? Or, how much is Tinder worth?
We will find out:
1. $1,2 billion was the revenue earning of Tinder in 2019
The Verge reports that in 2020 Tinder made $1.2 billion, making that half of the total annual income of Match Group.
According to Statista:
“As of 2019, Tinder's direct revenue amounted to 1.15 billion U.S. dollars, a 123% CAGR increase since 2015”
Annual direct revenue of Tinder from 2012 to 2019 (in million U.S. dollars)
2. Tinder is estimated to be worth $10 billion
This private estimate was made by Cheddar in March 2019.
Although, Match Group did not confirm anything about it.
3. Leading markets based on Tinder iOS revenue in 3rd quarter 2020(in million U.S. dollars)
Airnow proclaims that Tinder generated 11.07 million U.S. dollars in U.S. app revenues from iOS devices during the third quarter of 2020
Airnow proclaims that Tinder generated 11.07 million U.S. dollars in U.S. app revenues from iOS devices during the third quarter of 2020:
|United States||11.07 million U.S dollars|
|Germany||4.2 million U.S dollars|
|Brazil||3.45 million U.S dollars|
|Netherlands||2.26 million U.S dollars|
|United Kingdom||2.01 million U.S dollars|
|Canada||1.95 million U.S dollars|
|Australia||1.21 million U.S dollars|
|Switzerland||1.09 million U.S dollars|
|France||1.06 million U.S dollars|
|UAE||1.05 million U.S dollars|
4. In August 2020 Tinder recorded a 7.8% growth from a year before
On the report of SensorTower Tinder is recorded to be the top-grossing dating app worldwide, August 2020. It has recorded more than $83.5 million in user spending, of which around 43% are made in the United States, 6% in Great Britain, and 6% in Germany.
You might also be interested in: 10 Interesting Facts About The Tinder Super Like
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